By Jessica Bledsoe Let's face it, running a small business is a constant hustle. You're wearing every hat, from CEO to marketing guru, and resources can feel tight. That’s why, last month, we shared a list of grants available to small businesses. These grants are essentially lifelines, ... KEEP READING
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Boost Your Social Media Game: Essential Strategies for Success
By Magen Zawko With my hands joyfully raised in front of a glowing computer screen in a municipal office space before venturing outside of employment to become a full-time entrepreneur, I foolishly exclaimed, “Thank goodness I’ll never have to fool with social media again!” Boy, was I wrong about ... KEEP READING
Alumni Spotlight: QCS
By Lacie DeGough Invest 606 alumnus Nathan Lyttle, owner of QCS (Queen City Streams), held his business’ largest ever gaming event on April 14th, 2024. QCS is a Perry County small business that hosts and broadcasts competitive esports events, fostering a vibrant gaming community throughout the ... KEEP READING
From Strangers to Supporters: The SEKY Entrepreneur’s Guide to Networking
By Jordyne Carmack, PhD You’ve heard all of the clichés before. “Your network is your net worth!” “It’s not what you know, it’s who you know.” “You never get a second chance to make a first impression.” If the thought of attending a networking event (for the first or hundredth ... KEEP READING
Alumni Spotlight: Velvet Whiskey Candle Co.
By Lacie DeGough Although Kazzi King—owner of Velvet Whiskey Candle Co.—won $3,500 in Invest 606’s 2021 pitch competition, she rarely mentions the prize money when she speaks about the impact that Invest 606 had on her business. What really made an impression on her was the coaching that she ... KEEP READING
Who Won the 2024 Invest 606 Final Pitch?
By Lacie DeGough Entrepreneurs: how could a $15,000 cash prize impact the trajectory of your business? Imagine a pitch competition specifically designed for small businesses in the 606 area code, offering monetary prizes with the goal of accelerating the growth of local enterprises. Now guess ... KEEP READING
Demystifying Angel Investing
By Jessica Bledsoe Are you a small business owner or startup looking to take your venture to the next level? Have you heard about angel investing but aren't quite sure what it entails or if it's right for you? In this guide, we'll break down the basics of angel investing and introduce you to the ... KEEP READING
Why “Anyone” or “Everyone” Isn’t Your Customer: A Guide for Small Business Owners
By Jessica Bledsoe In the world of business, it is a common misconception to think that casting a wide net and trying to appeal to "anyone" or "everyone" will lead to success. However, this approach often leads to generic messaging that fails to resonate with any particular audience. In ... KEEP READING
How to Create Your Ideal Customer Profile for Your Small Business
By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) In our last post, we talked about why “anyone” and “everyone” isn’t your customer, and we concluded with what information you’ll need to define the target audience for your ... KEEP READING