Impact Investing Blog

By Lacie DeGough Although Kazzi King—owner of Velvet Whiskey Candle Co.—won $3,500 in Invest 606’s 2021 pitch competition, she rarely mentions the prize money when she speaks about the impact that Invest 606 had on her business. What really made an impression on her was the coaching that she ... KEEP READING

By Lacie DeGough Entrepreneurs: how could a $15,000 cash prize impact the trajectory of your business? Imagine a pitch competition specifically designed for small businesses in the 606 area code, offering monetary prizes with the goal of accelerating the growth of local enterprises. Now guess ... KEEP READING

By Jessica Bledsoe Are you a small business owner or startup looking to take your venture to the next level? Have you heard about angel investing but aren't quite sure what it entails or if it's right for you? In this guide, we'll break down the basics of angel investing and introduce you to the ... KEEP READING

By Jessica Bledsoe In the world of business, it is a common misconception to think that casting a wide net and trying to appeal to "anyone" or "everyone" will lead to success. However, this approach often leads to generic messaging that fails to resonate with any particular audience.  In ... KEEP READING

By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) In our last post, we talked about why “anyone” and “everyone” isn’t your customer, and we concluded with what information you’ll need to define the target audience for your ... KEEP READING

By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) When you think about marketing for your small business, undoubtedly Facebook ads come to mind. Facebook ads can be a tremendous advertising avenue for your business, but ... KEEP READING

By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) Now that you’ve created your buyer persona(s) and installed the Facebook pixel on your website, you’re ready to run your first Facebook and/or Instagram ad.  Here's a ... KEEP READING