By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) In our last post, we talked about why “anyone” and “everyone” isn’t your customer, and we concluded with what information you’ll need to define the target audience for your ... KEEP READING
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The Ultimate Guide to Installing the Facebook Pixel for Small Businesses
By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) When you think about marketing for your small business, undoubtedly Facebook ads come to mind. Facebook ads can be a tremendous advertising avenue for your business, but ... KEEP READING
How to Create Targeted Facebook and Instagram Ads for Your Small Business
By Jessica Bledsoe (This post is part of a series on small business marketing. Miss the previous posts? View #1 here!) Now that you’ve created your buyer persona(s) and installed the Facebook pixel on your website, you’re ready to run your first Facebook and/or Instagram ad. Here's a ... KEEP READING
